The purpose of this Privacy Notice is to inform you when we collect your personal data, how we use your personal data and your rights relating to your personal data.
Who does this Privacy Notice apply to?
This Privacy Notice applies to all users of any of our services where we may process your personal data, including when using our website or app, interacting with our social media accounts, contacting us via email, letter or telephone, or entering our competitions.
What is personal data?
Personal data is any information that can be used to identify a living individual, directly or indirectly. This includes information such as your name, contact details, home address, browsing history, telephone call recording and payment information.
Data protection law helps protect your personal data, including the UK Data Protection Act 2018, the EU General Data Protection Regulation 2018, the UK General Protection Regulation and the Privacy and Electronic Communications Regulations 2003.
What is our lawful basis for processing your personal data?
AI Martz will only process your personal data where we have a lawful basis for doing so. The type of lawful basis may change depending on the purpose the personal data is being processed for. These lawful bases include:
Consent – you provide us with consent to process your personal data for a specific purpose, such as consenting to receive marketing communications.
Contract – the processing is necessary for us to fulfil a contract between you and AI-enabled Hub, such as collecting your delivery address when you place an online order so that we can send you your goods and fulfil the contract of sale.
Legal obligation – the processing is necessary for us to comply with the law, such as sharing personal data with HMRC.
Legitimate interest – the processing is necessary for our legitimate interests, such as monitoring website payments to help identify and protect us from fraudulent activity.
Vital interests – the processing is necessary to protect the life of an individual, such as sharing information with the police in an emergency situation.
When do we collect your personal data?
We may collect different types of your personal data at different times, depending on the nature of your interaction with us and our reason for processing your personal data.
When we may collect your personal data
The types of personal data we may collect
Setting up an online account on The Range
Name, Date of Birth, Email Address, Telephone Number, Delivery Address
Using our website or app
Cookie Preferences, Browsing History, Preferred Store
Entering a prize draw or competition
Name, Contact Details
Making an online purchase or return
Name, Delivery Address, Billing Address, Telephone Number, Payment Information
Contacting our Customer Care team
Name, Email Address, Telephone Number
Subscribing to marketing
Name, Email Address, Telephone Number
Leaving product reviews
Name, Contact Details
Interacting with our Social Media pages
Social Media Handle, Name
Who do we share your personal data with?
We only share your personal data where there is a need to do so, for example so your goods can be delivered by a courier.
When we do share your personal data, we will only share the minimum amount of personal data required for that purpose and we will ensure that the third-party is either legally or contractually committed to confidentiality.
Where we need to transfer your personal data outside of the UK, we will put appropriate safeguards in place to ensure that your personal data is protected to the same level as it is in the UK…
Couriers and logistics
If you place an order for home delivery, we will share your details including your name, email address, telephone number and delivery address with our logistics partners and couriers so that your order can be delivered and you can be kept updated on your delivery,
Auditors, insurers and legal advisors
We will share personal data with our auditors, insurers and legal advisors where required, for instance to help us defend or pursue legal claims.
Law enforcement, government agencies and public bodies
We may share personal data with law enforcement, government agencies and public bodies where required to meet our legal obligations.
Crime prevention and detection agencies
We share data with fraud prevention agencies, debt recovery agencies and crime solution organisations to help us identify and deal with criminal activity.
Suppliers and manufacturers
We may share your personal data with our suppliers or manufacturers if it is required, for instance if you are reporting a fault with a product..
Advertising and marketing agencies
We may share your personal data with advertising and marketing agencies when you consent to marketing cookies or consent to receive marketing communications, who help provide personalised advertising and send marketing communications on our behalf.
Payment providers
If you use a payment provider such as Klarna or PayPal, we will share your purchase details with them.
Customer feedback agencies
If you make a purchase from our website we may share your details with customer feedback agencies such as Trustpilot so that we can gather customer reviews.
How do we protect your personal data?
We take keeping your personal data safe seriously, and we take all appropriate organisational and technical measures to keep your data secure and prevent unauthorised or unlawful destruction, loss, alteration, access or disclosure.
We have electronic and procedural safeguards in place at all stages of processing your data, from when we collect the personal data to when we delete it.
These measures include only collecting the minimum amount of personal data required, encrypting personal data when we store it, requiring a password to access any personal data and securely deleting personal data as soon as it is no longer required. We also use strong firewalls and carry out system monitoring and penetration testing to help keep your data secure.
How long do we keep your personal data for?
We will only retain your personal data for as long as is necessary, taking into consideration the purpose it was collected for and any applicable legal or regulatory obligations. This means that different types of personal data will be retained for different periods of time.
When we are no longer required to keep your personal data it will either be securely deleted, or your personal data removed so that the data is anonymous.
What are your rights?
You have several rights when it comes to your personal data under data protection law, including:
The right to be informed – you have the right to be informed when your data is collected and how it is used.
The right to access – you have the right to request copies of your personal data.
The right to rectification – you have the right to request we correct any incorrect any incorrect personal data or complete any incomplete personal data.
The right to erasure – you have the right to request we erase your personal data in certain circumstances.
The right to restrict – you have the right to request we restrict the processing of your personal data in certain circumstances.
The right to object – you have the right to object to your personal data being used in certain circumstances.
The right to data portability – you have the right to request we transfer the personal data we hold on you to either yourself or another organisation in certain circumstances.
The right to human intervention – you have the right to human intervention where automated decision making or profiling is used in certain circumstances.
If you make a request relating to your rights this request is usually free, though we may chare a fee or refuse a request if it is repetitive, unfounded or excessive.
We will usually fulfil your request within one calendar month though if the request is complex we may need a little longer, but we will always contact you within one month to let you know when you will receive a response. We may also ask you to confirm your identity or provide further information before we are able to fulfil the request.
If you wish to make a request regarding any of your rights, you can do so by contacting our Data Protection Officer using the contact details below.
How to contact us
If you would like to get in touch with us regarding your personal data or anything mentioned above, please contact our Data Protection Officer using the contact details below:
Email: support@aimartz.com
How to contact the supervisory authority
If you have any concerns about how your personal data has been handled you have the right to complain to the supervisory authority. Please visit the website of the relevant supervisory authority to find out more information:
UK – Information Commissioner’s Office (ICO): www.ico.org.uk
