12 Best AI Marketing Tools to Elevate Your Strategy.

Some of the biggest brands, like Google, IBM, and Airbnb, are using AI marketing tools to get ahead of the competition. I’ve done some digging and put together a list of the top AI marketing tools available today for you!

I can’t help but notice how the introduction of AI software has completely transformed the marketing landscape. With so many tools popping up in recent years, it can be quite overwhelming to figure out which ones offer the best value.

To make the most of these tools, I think it’s essential to pinpoint what I want my AI marketing tool to achieve. So, let’s dive into how artificial intelligence can specifically benefit my business and explore the incredible advantages it can bring to my marketing strategy!

1. HubSpot

HubSpot is a leading marketing automation platform that integrates various tools for email marketing, social media management, and content management. Its AI features streamline customer relationship management (CRM) and optimise marketing campaigns.

Key Features:

Email Automation: Create and send personalised emails based on user behaviour.
Lead Scoring: AI-driven insights help identify high-potential leads.
Content Optimisation: Suggestions for improving content based on SEO best practices.

Best Use:

Ideal for businesses looking for an all-in-one marketing solution that encompasses inbound marketing strategies.

What I Love Most:

The user-friendly interface and the depth of resources available for training and support make it a top choice for marketers.

Price:

HubSpot offers a free tier, with paid plans starting at $800 per month.

2. Marketo

Marketo, now part of Adobe, is a comprehensive marketing automation platform designed for B2B marketing. It provides tools for lead management, email marketing, and customer engagement.

Key Features:

Multi-Channel Campaign Management: Engage customers across various channels, including email, social media, and web.
AI-Powered Analytics: Deep insights into customer behaviour and campaign performance.
Personalisation Tools: Create tailored experiences for users based on their interactions.

Best Use:

Marketo is perfect for large enterprises that need sophisticated marketing automation capabilities.

What I Love Most:

The ability to create complex marketing workflows is a standout feature, allowing for highly targeted campaigns.

Price:

Pricing is customised based on business needs, typically starting around $200 per month.

3. Canva

Canva is a graphic design tool that uses AI to simplify the creation of stunning visual content for marketing materials, social media, and more.

Key Features:

AI Design Suggestions: Smart layout and template recommendations based on user preferences.
Collaboration Tools: Easy sharing and feedback features for team projects.
Extensive Library: Access to millions of images, icons, and templates.

Best Use:

Ideal for marketers needing to produce high-quality graphics quickly without requiring design skills.

What I Love Most:

The intuitive interface and vast library of templates make graphic design accessible to everyone.

Price:

Canva offers a free version, with Pro plans starting $100 per user, per year for Teams, and $120 per user, per year for Pro

4. BuzzSumo

BuzzSumo is a content marketing tool that uses AI to analyse trending content and influencers in your niche, helping marketers create engaging content.

Key Features:

Content Discovery: Find popular content and identify what resonates with your audience.
Influencer Identification: Discover key influencers in your industry for potential partnerships.
Content Performance Analysis: Monitor how your content performs across different platforms.

Best Use:

BuzzSumo is perfect for content marketers looking to enhance their content strategy and outreach.

What I Love Most:

The insights provided on trending topics and content performance help me stay ahead of the competition.

Price:

BuzzSumo plans start at $199 per month, with different tiers based on features.

5. Salesforce Einstein

Salesforce Einstein is an AI layer built into the Salesforce platform, offering AI-driven insights to enhance sales and marketing efforts.

Key Features:

Predictive Lead Scoring: AI predicts which leads are most likely to convert.
Personalised Marketing Campaigns: Tailor campaigns based on customer behaviour.
Automated Insights: AI provides actionable insights into sales trends and customer preferences.

Best Use:

Salesforce Einstein is best for businesses already using Salesforce looking to enhance their CRM with AI capabilities.

What I Love Most:

The seamless integration with Salesforce allows for a smooth experience in managing customer relationships.

Price:

Salesforce pricing varies; contact for custom quotes.

6. ChatGPT

ChatGPT, developed by OpenAI, is an AI language model that can generate human-like text, making it invaluable for content creation, customer support, and engagement.

Key Features:

Content Generation: Create blog posts, social media content, and more.
Customer Support Automation: Provide instant responses to common customer inquiries.
Personalised Messaging: Tailor messages based on user interactions.

Best Use:

ChatGPT is ideal for businesses seeking to automate content creation and improve customer engagement through chatbots.

What I Love Most:

The ability to generate high-quality text quickly and efficiently saves time and enhances content quality.

Price:

OpenAI offers a free tier with usage limits, with paid plans starting at $20 per month for ChatGPT Plus.

7. Adext AI

Adext AI is a marketing tool designed to optimise advertising campaigns using AI algorithms to target the right audience effectively.

Key Features:

Automated Ad Optimisation: Adjusts bids and budgets based on performance data.
Audience Segmentation: AI identifies and targets the most relevant audiences.
Real-time Reporting: Provides insights into campaign performance and ROI.

Best Use:

Adext AI is perfect for digital marketers who want to maximise the efficiency of their ad spend.

What I Love Most:

The automated optimisation capabilities significantly enhance the effectiveness of advertising campaigns.

Price:

Pricing starts at $16.59 per month, with tailored solutions available for larger businesses.

8. Clearscope

Clearscope is a content optimisation tool that leverages AI to enhance the quality and SEO performance of your content.

Key Features:

SEO Keyword Suggestions: Provides data-driven recommendations for target keywords.
Content Grading: Analyses content against top-ranking competitors to ensure quality.
User-Friendly Dashboard: Simplifies the optimisation process with a straightforward interface.

Best Use:

Clearscope is ideal for content creators and SEO specialists looking to improve their content’s visibility in search engines.

What I Love Most:

The actionable insights for keyword optimisation make it easier to create content that ranks well.

Price:

Clearscope plans start at $189 per month, with options for larger teams.

9. MarketMuse

MarketMuse is an AI-powered content research and optimisation tool designed to improve content quality and relevance.

Key Features:

Content Strategy Planning: AI analyses topics to recommend content strategies.
Optimisation Suggestions: Provides insights for improving existing content.
Competitive Analysis: Compares your content with competitors to identify gaps.

Best Use:

MarketMuse is perfect for marketers aiming to create in-depth, authoritative content that ranks well in search engines.

What I Love Most:

The in-depth analysis helps produce high-quality content that meets user needs and search engine standards.

Price:

MarketMuse offers customised pricing; contact for details: Premium prices starts at $99 per month

10. Drift

Drift is a conversational marketing platform that uses AI to facilitate real-time customer interactions via chatbots and messaging.

Key Features:

Live Chat: Engage customers instantly on your website.
AI Chatbots: Automate responses to frequently asked questions and qualify leads.
Integrations: Works seamlessly with various CRM and marketing tools.

Best Use:

Drift is ideal for businesses focused on enhancing customer engagement and streamlining lead qualification.

What I Love Most:

The instant communication feature boosts lead conversion rates by ensuring customers receive immediate assistance.

Price:

Drift’s pricing is customised; contact their sales team for more information.

11. Mailchimp

Mailchimp is an email marketing platform that uses AI to enhance campaign effectiveness and customer targeting.

Key Features:

Automated Campaigns: Set up triggered emails based on user behaviour.
Segmentation: AI helps create targeted segments for personalised messaging.
Performance Insights: Detailed analytics for tracking campaign success.

Best Use:

Mailchimp is perfect for businesses looking to enhance their email marketing efforts with automation and personalisation.

What I Love Most:

The intuitive interface and comprehensive resources make it easy to get started with email marketing.

Price:

Mailchimp offers a free plan, with paid plans starting at $10 per month.

12. Pardot

Pardot, part of the Salesforce ecosystem, is a B2B marketing automation tool that leverages AI to enhance lead management and engagement.

Key Features:

Lead Scoring: Prioritise leads based on engagement and behaviour.
Email Automation: Create targeted email campaigns to nurture leads.
ROI Reporting: Track the effectiveness of campaigns and generate reports.

Best Use:

Pardot is ideal for B2B companies looking to streamline their marketing automation and lead management processes.

What I Love Most:

The integration with Salesforce makes it seamless to manage leads and track interactions.

Price:

Pardot plans start at $1,250 per month, with customised pricing available based on business needs.

AI-powered marketing is here to stay.

With all the advantages AI algorithms offer — from scalability and reach to enhanced efficiency, cost-effectiveness, powerful analytics, and improved customer experiences — it’s clear we’re just at the beginning of this AI-driven transformation. Marketers now have more innovative tools than ever before, enabling even the smallest startups to compete on a global level alongside industry giants.

Many of the tools I mentioned above come with free or trial versions, so don’t hesitate to explore them. Give them a chance, and they might just become your greatest allies in future marketing campaigns. Stay curious, experiment, and watch AI elevate your marketing game!